Tag Archives: Intellectual Property

World IP Day 2020

Did you know it’s IP Awareness Day today? Whilst perhaps not quite so well known as Valentine’s Day or Easter, the event was established by the World Intellectual Property Organization (WIPO) in 2000 to “raise awareness of how patents, copyright, trademarks and designs impact on daily life”. The theme for this year is “Innovate for a green future”. Intellectual property (or “IP”) isn’t just patents, but includes a whole range of creations of the mind such as trade marks, copyright, designs, trade names, databases and more. Most businesses create or use something that might be considered intellectual property even if they don’t realise. The interesting and important parts for businesses are how to monetise and protect their intellectual property. If your business hasn’t carried out an audit of its intellectual property for a while (or ever) now is as good … Continue reading

Posted in Corporate and Commercial | Tagged , | Comments Off on World IP Day 2020

Rugby World Cup 2019: ambush marketing and the law

Can I use the Rugby World Cup logo in my marketing? I like rugby. I also like legal issues regarding intellectual property rights and advertising.  As with all major sporting events the Rugby World Cup inevitably stirs excitement in the marketing and advertising world, with industry experts wanting to use the opportunity to increase business exposure, with many prepared to utilise both authorised, and unauthorised, methods to get ahead of competitors. What is ambush marketing? In a nutshell, ambush marketing is where a party (usually a business) tries to link itself with a major event so as to benefit from the goodwill or prestige of that event. This is done without paying for the privilege of being an official sponsor. The benefit for the ambushing business, and the issue for the event organiser, is that consumers then associate the event with the … Continue reading

Posted in Scott Bailey News | Tagged , , | Comments Off on Rugby World Cup 2019: ambush marketing and the law